Silver Medalist Sara Samir Sports Local Brand Libra at the Olympics
All of Libra Sportswear products are designed by women for women, with every step of the manufacturing process done in Egypt.
When Egypt’s weightlifting sensation Sama Samir made headlines on Saturday, proudly standing on the Olympic podium to claim her silver medal in Paris, she did so in style, sporting a specially designed hijab by local brand Libra Sportswear.
All of Libra’s products, which encompass a wide range of headwear and sportswear featuring advanced materials and cutting-edge innovations, are designed by women for women. Every step of the manufacturing process, from fabric to garment, is carried out in Egypt.
“From the outset, our vision has been to empower athletes who wear the hijab by providing high-quality, high-performance garments,” Nancy Salam, Founder & Managing Director of Libra Sportswear, tells CairoScene. “We understood from research that an uncomfortable hijab can affect concentration and, consequently, impact athletic performance negatively.”
To achieve this, Libra Sportswear collaborates directly with athletes like Samir to produce the most comfortable and practical garments for international competitions. For example, Samir’s hijab, the Libra Bandana, was designed explicitly to comply with competition regulations that prohibit covering the neck.
However, you don’t have to be an Olympian to enjoy Libra Sportswear’s cutting-edge designs. For those seeking the latest in sportswear while supporting a local business, you can find Libra’s products on the Botit app for iOS and Android.
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