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Morocco ‘Fashioned’ Through Photographer Nassereddine Anjar’s Lens

Nassereddine unveils the themes behind ten of his vibrant photos, exploring their cultural nuances and artistic intentions.

Mai El Mokadem

Moroccan creative Nassereddine Anjar transitioned from waxing poetry and reciting Abdellatif Laâbi in college, where he majored in literature, to defying his family's expectations and pursuing a career in photography and art direction.

Operating under the moniker ‘Eyesofnasser,’ Anjar has been a presence in the industry since 2015. He started with phone photography and eventually saw his work published in French photographer Fifou’s collaborative book ‘New Gen,’ which was later exhibited in Paris alongside fellow featured artists. Beyond his passion projects, he has photographed prominent figures such as Moroccan/French rapper Nayra and Moroccan singer Manal Benchlikha. In 2019, Anjar co-founded the Moroccan-based image consultancy agency ‘Uniqueness,’ through which he has undertaken more commercial projects.

"From the beginning, my source of inspiration has always been my city, my surroundings, my culture, 90s Amazigh movies, and my childhood," Nassereddine reflects. His work offers a unique window into Moroccan life, juxtaposing the cultural context with modern subjects, pop culture references, and playful set designs. Through his lens, what might seem like ordinary streets are transformed into luminous explosions of colour and saturation. "My work offers a different view of Moroccan heritage. I see what others can't see in my culture."

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