Egypt’s Interior Design Platform Efreshli Launches Its First Showroom
Efreshli’s showroom at Sheikh Zayed’s Arkan Plaza offers a new tactile shopping experience, bringing the online offline.
Egyptian interior design platform Efreshli has launched its first showroom in collaboration with Ebony and Ivory, one of Egypt’s leading furniture design and production companies, offering a one-to-one experience of their products.
Leveraging today’s technological advancements, Efreshli connects users to over 150 Egyptian designers and brands through their website and app, simplifying both the home shopping experience and the design process. Bringing their digital world to life, Efreshli’s new retail space at Sheikh Zayed’s Arkan Plaza takes their mission of making interior design easy and accessible a step further.
Inaugurated on November 9th, Efreshli’s showroom bridged the gap between online and offline shopping with an exclusive event, inviting guests to immerse themselves in a curated selection of furniture while enjoying complimentary cookie boxes. Each box included QR codes for exclusive gifts from Efreshli’s online store, while the first 100 in-store orders received special cushion giveaways from the Egyptian textile brand Seda.
To complete Efreshli's wall of memories, a custom-designed photo booth was created, featuring a statement couch crafted in collaboration with Ebony. This inviting setup encourages guests to capture memorable moments, with each guest receiving a keepsake photo to take home and another to hang on the wall, adding to the collection of shared memories.
Enhancing the collaborative spirit of the event beyond the 50% discounts, an interactive ‘Find Your Style’ quiz invited guests to explore their design preferences. Complimentary consultations with Efreshli’s designers were also offered, helping attendees select pieces that complement their spaces.
Finally, Efreshli offered a Triple Zero deal with Valu on all purchases (in-store and online) for one month, valid until November 30th: 0% interest, 0% purchase fees, and zero down payment for up to six months.
Efreshli’s new on-ground location marks a venture dedicated to meeting the growing demand for a tangible shopping experience, offering an immersive space where visitors can see, touch, and test furniture and decor before making a purchase.
Photography Credit: Efreshli
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