First Local-Language IMAX Release Coming to Saudi Arabia
IMAX also has plans to double its presence in Saudi Arabia, adding 22 new theatres to its current 15.
As part of its expansion into the MENA region, IMAX is set to launch its first-ever local language release in Saudi Arabia later in 2024.
IMAX has collaborated with the Saudi Culture Ministry to ensure that its offerings resonate with local audiences. The company has noticed high popularity for Indian films, Japanese anime, and major releases like ‘Oppenheimer’ within the Kingdom. This local adaptation marks an important pivot for IMAX, focusing on those aged 20 to 30 as a core audience.
In addition to its first local language release, IMAX has plans to double its presence in Saudi Arabia, adding 22 new theatres to its current 15. The company’s premium positioning aligns with Saudi Arabia’s growing market, where audiences are willing to invest in top-tier entertainment.
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