Some would say the most important element of any Korean dining experience is the ebullient theatricality of the chef. For others, the ability to master Bulgogi is another essential mark of quality. Whatever the benchmark may be, U-BBQ, New Cairo’s latest Korean entry, seems to bring all the elements together under one roof.

Korean BBQs have been making waves globally, including in Egypt, but U-BBQ brings something extra to the table—a distinctly American twist on a classic.

SceneEats spoke to U-BBQ owner Youssef Yassa to understand the philosophy behind the place. “In traditional Korean barbecues”, he explains, “meats are served raw and unseasoned, leaving diners to grill them at the table. U-BBQ, however, draws inspiration from the Korean BBQ joints popularized in the United States, where marinated meats and a variety of sides like dumplings and spring rolls are the norm.”

This fusion approach, influenced by American tastes, is surprisingly well-suited to the Egyptian palate, offering a new and exciting dining experience that resonates with local preferences.

The joy of grilling your own food at the table adds an interactive layer that transforms dining into an experience. The restaurant is inclusive, catering to a wide range of dietary preferences, ensuring that everyone, from ardent meat lovers to dedicated vegetarians, can find something to enjoy. This flexibility makes U-BBQ an ideal choice for groups, where diverse tastes and dietary needs can sometimes complicate dining decisions.

In Egypt, many Korean barbecue restaurants are family-owned and run by Korean expats, and with that comes a lot of authentic flavors and traditional dishes. U-BBQ, however, distinguishes itself by introducing a fusion style that integrates local tastes, using ingredients like garlic and ginger, which are beloved in Egyptian cuisine. This blend of flavors not only broadens the appeal of Korean BBQ but also provides a fresh take for those already familiar with the cuisine.

The menu at U-BBQ is a delightful journey through both classic and innovative dishes. Start with soups like sweet corn and kimchi, or sample pickled delights such as Oi Muchim (spicy cucumber salad) and Sigeumchi namul (spinach). Appetizers include Korean staple kimbap and steamed dumplings, while the main courses feature proteins like beef bulgogi, Korean sausage, and beef onion teriyaki. Don't miss the loaded Asian fries, and quench your thirst with refreshing beverages like peach and raspberry iced tea.

A highlight of U-BBQ is its all-you-can-eat option, available for a two-hour window. Here’s an opportunity to indulge in a feast, one that includes soups, fried rice, and a variety of proteins. Diners must finish their plate before ordering more, a rule designed to reduce waste and ensure that diners fully enjoy their meals. “A common misconception is that the time spent preparing food detracts from your two-hour dining window,” Yassa tells SceneEats, “but we always reassure customers that any lost time is compensated in order to provide everybody the full experience.”

Operating a restaurant with coal grills can present unique challenges, particularly with managing heat levels. U-BBQ has received feedback about the high temperatures inside the restaurant, a typical issue for places with open grills. Yassa has proactively addressed this by investing in a sophisticated ventilation system, including vents over each table, to maintain a comfortable dining environment even when the grills are sizzling.

Despite being a relatively new player in the dining scene, U-BBQ is already planning to expand. Plans for a new location in Sheikh Zayed are in the works, though details remain confidential. This expansion reflects the restaurant's confidence in its unique concept and its potential to attract a wider audience.

U-BBQ offers a tantalizing glimpse into the future of Korean dining spots in Egypt—a fusion of flavors and cultures that promises to excite and delight. While it stays true to the essence of Korean barbecue, its American twist adds a layer of innovation that's both familiar and fresh.