Muller & Phipps Completes Acquisition of UAE’s Power League Gaming
The acquisition marks Muller & Phipps Middle East Group's strategic expansion into the fast-growing Saudi Arabian gaming market.
Muller & Phipps Middle East Group, one of the MENA region's largest multinational logistics, sales, and distribution company, has fully acquired Power League Gaming, a leading UAE-based esports and gaming agency. The acquisition, finalized for an undisclosed sum, marks Muller & Phipps Middle East Group's strategic expansion into the fast-growing Saudi Arabian gaming market.
The deal encompasses the acquisition of all Power League Gaming assets, along with a financial injection to bolster the agency's Dubai operations and facilitate its entry into Saudi Arabia by the fourth quarter of 2024. Notably, Muller & Phipps Middle East Group, a subsidiary of The Getz Group and a prominent technology distributor, will retain Power League Gaming's experienced management team, led by CEO Matthew Pickering.
Power League Gaming boasts a comprehensive suite of gaming solutions, including esports event management, content creation, and the development of multi-channel ecosystems for brands.
The move comes amidst the booming Saudi Arabian gaming market. According to industry reports, the Saudi gaming sector has witnessed a 20.2% Compound Annual Growth Rate (CAGR) between 2017 and 2023, boasting an estimated 23.5 million gamers. The broader MENA region itself holds significant traction, with over 170 million gamers exhibiting high engagement rates across diverse demographics.
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