Women's Fashion is the Saudi Retail Market’s Fastest Growing Segment
The Kingdom’s fashion market is projected to reach SAR 100 billion by 2030 through the growth of online fashion and D2C brands.
Women’s fashion has become the fastest-growing retail segment in the Kingdom over the past five years, now accounting for about a quarter of the country’s entire retail market, according to a recent study by Redseer Strategy Consultants. This increasing demand is expected to be a key factor in driving the Kingdom’s fashion market to SAR 100 billion (USD 53 billion) by 2030.
Key drivers include rising female workforce participation, a shift towards westernized clothing that encourages more diverse wardrobes, and the growth of global and regional online shopping platforms like Amazon and Noon. With a young, tech-savvy population and high disposable incomes, demand for women’s fashion, particularly in online retail which has grown fivefold since 2019, is set to remain strong.
The study revealed that although e-tailing giants like Amazon currently hold 50% of Saudi Arabia’s online fashion market, there is notable consumer interest in local direct-to-consumer (D2C) brands. Approximately 60% of respondents expressed willingness to try local brands, indicating strong growth potential for D2C fashion brands that cater to distinctly Saudi fashion trends and preferences.
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