The CEO of TikTok, Shou Zi Chew, announced plans to set up the company's regional headquarters in Riyadh during the first quarter of 2025. Speaking at the Future Investment Initiative (FII) conference, he emphasised the opportunity to share Saudi Arabia's history, culture and arts with a global audience.

The platform, which has identified Saudi Arabia as a crucial market in the Arab region, aims to forge partnerships across various sectors to support local businesses in achieving their marketing goals.

Saudi Arabia's Minister of Investment, Khalid Al-Falih, revealed that the number of international companies establishing regional offices in the Kingdom has surpassed the target of 500 set for 2030, with 540 companies now present. A recent policy change mandates that government entities will only contract with foreign companies that have regional headquarters within the Kingdom, further incentivizing international firms to set up operations in Saudi Arabia.

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The SceneStyled Athleisure Edit

The Colour Me Speechless Edit with Egyptian Stylist Hannah Shelbaya

Abo Cheesesteaks is New Cairo’s New Godfather for Philly Sandwiches

Egyptian Label Nabi Crafts Western Accessories With Arabic Elements

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Gisèle Halimi: The Jewish-Tunisian Who Defended Palestinian Liberation

Cabinet Committee Legalizes 293 Unlicensed Churches & Buildings

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SceneNoise Joins Refuge Worldwide x COSMOS Radio at Le Guess Who?

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Abdullah Diab's Koteri Releases Debut EP ‘Heaven’s A Lonely Place’

Egyptian Architect Shahira Fahmy Brings Dar Tantora to Life in AlUla

New Legislation Grants Working Women Four Months of Maternity Leave

Quincy Jones, Legendary Producer Dies at 91

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Dorra Zarrouk Steps Behind the Camera for Her Directorial Debut

Largest Sea Turtle Nesting Site Found in Red Sea

Monochrome Monday: The Kate Spade Green Edition

Archaeologists Unearth Middle Kingdom Tomb Near Luxor

IMF Predicts That Egypt’s Inflation Will Fall to 16% by June 2025

The Story of Egypt’s First Bean-to-Bar Chocolate Factory

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Cairene Artist Kiiko Confronts Existential Dread on ‘Strong Enough’

In Act to Throw Launch Parties in Riyadh Nov 14th-15th

The Best Hiking Destinations Across Saudi Arabia

This Cruise Ship Will Take You Around the Gulf From Dubai

Rap of the Week | Oct 29 - Nov 4

Esca Cueva: Where Nature Meets Human Form in a Giza Culinary Sanctuary

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Saudi Director Hind Alfahhad Joins Jury for Horizons of Arab Cinema

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Petroleum Logistics Zone at Al-Hamra Port Is Now Underway

Egypt’s Population Hits 107 Million as Growth Rate Slows

Every Week is Shark Week at Egypt's Elphinstone Island

Moroccan Rock Trio Teltach Revive Grunge Rock on ‘Repteteve’

The Palestinian-Syrian Designer Training AI to Recognise His Identity

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Indulge in Far East Flavours at Miss Li Lee’s Asian Masters Feast

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Syrian Rock Band Tootard to Make Cairo Debut at CJC 610 November 6th

Exclusive First Look at Aswan's The Zen Wellness Resort

El Gouna Film Festival Unveiled Interactive Metaverse Experience

Liverpool Star Michael Owen Joins Cast of ‘El Harifa 2’ in Cairo

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Soundscapes Zanzi Announce 10th Anniversary Festival Jun 6th-11th 2025

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VibeLab Hosts Nighttime Program At The World Urban Forum Cairo Nov 5th

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Emirates Adds Flights From Dubai to Uganda, Ethiopia & South Africa

AI & Programming to Be Core Subjects for Secondary Students in 2025

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Where to Find The Best French Onion Soup in Egypt – A SceneEats Guide

Ministry of Water & Inspur Partner on Early Warning Systems for Floods

Egypt Named Amongst Top 10 African Nations for Infrastructure Progress

How a Digital Platform Dared to Claim 'Love Matters’ in Arabic

Little Pink Book & AlphaTheta Launch First MENA ‘Start From Scratch’

Beats of the Month | October

Vanquish Real Estate Brings Premium London Property to Egypt

Moving Still Reimagines Arabic Disco in Vol 2 of 'Ouddy Bangers'

Heavy Rains Expected Across Egypt Starting Thursday October 31st

Zooba Brings the ‘Beets’ to Bahrain With Its First Branch at Al Liwan

Billy Tstrk Drops Rage-Infused Single 'SORRYMABE7KE3ARABE'

New Exhibit at Grand Egyptian Museum Explores Cairo’s Urban Potential

Hunee: The Fearless German-Korean Selector Following a Hunch

Ministry of Education to Launch AI-Powered Educational Platform

Turkish Industrial Zone to Be Built in New Administrative Capital

Cairo Marriott Hotel Brings Garden-Fresh Flavours to the Table