Egyptian Designers Bring Homegrown Talent to Paris Fashion Week
Designers Ahmed Azzam and Yara Eletreby whisk off influencers Noha Elsherbiny, Leila Ezzat, and more to Paris, decked out head to toe in Egyptian brands.
Who said Emily gets to be the only one who goes to Paris? Egyptian fashion designers Ahmed Azzam and Yara Eletreby are on a mission to showcase Egyptian craftsmanship on a global level, bringing Egyptian talents to the fashion capital during Paris Fashion Week. This exclusive getaway marks the launch of their new project, 'Clique Privée,' an exclusive initiative - or private circle - aiming to build exposure for homegrown brands on the global fashion stage.
The project kicked off at the tail end of Paris Fashion Week, with Azzam and Eletreby inviting Egyptian fashion influencers Noha Elsherbiny, Laila Ezzat, and others to the city of love for an unforgettable three-day Paris Fashion Week experience. “They’re getting the full experience: the shows, the brunches, the dinners, and the afterparties. It’s an exclusive three-day getaway,” Yara Eletreby tells SceneStyled. And according to Ahmed Azzam, “We’re only getting started here”—hinting at the project's ambitious future.
With a packed itinerary, the influencers dressed and impressed for shows like Maison Keti, Sara Mrad, and Phan Huy, all while representing Egyptian craftsmanship through their ensembles. Decked out head to toe in Egyptian brands, Elsherbiny and Ezzat donned outfits by HOYE, bags by ZAAM, and accessories by Mahmoud El Sirgany Joailliers, bringing a taste of Egypt to the streets and showrooms of Paris.
The weekend unfolded with brunches at Le Petit Palais, exclusive dinners at Matignon, and, of course, a lineup of Paris Fashion Week’s most anticipated shows. Noha Elsherbiny and Laila Ezzat took us behind the scenes of their busy schedule, sharing glimpses of their preparations and the bustling atmosphere of the city's fashion scene.
For Azzam and Eletreby, this project isn’t just about showcasing fashion—it’s about placing Egyptian talent at the forefront of the global fashion landscape. And for the influencers involved, it’s an opportunity to take on the role of fashion ambassadors, proudly representing homegrown craftsmanship where it belongs—on the world stage.
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